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NOOROLAIN TAIF 50-100 ml
The 60 carat pink diamond Noorolain Tiara is the inspiration for this floral fragrance. Taif Rose is extremely rare and prized because each rose has only 30 petals and grows around the city of Taif. It is for this very reason why Taif Rose is used extravagantly in this composition to symbolise the beauty of the Noorolain Tiara.
INSIGNIA 50 ml
Part of the Sovereign Collection, this Extrait de Parfum is inspired by the Garter Star, which was presented to the future King George VI of the United Kingdom in 1923 by the Royal Navy when he married Elizabeth Bowes-Lyon. Queen Elizabeth II was appointed to the Order of the Garter in 1947 by her father who presented her with the same Garter Star he was given at his marriage. Her Majesty, Queen Elizabeth II continued to wear her father’s Star until she passed away recently.
IMPERIAL CROWN 50 ml
Displayed in the Tower of London, the Imperial State Crown contains some of the biggest and most precious stones in the world. This spicy and woody fragrance illustrates the regal and opulent elements with frankincense as the key ingredient.
GREEN PEARL 50-100 ml
Inspired by the legendary luminous Chinese “pearls” of green fluorite, this green and citrus fragrance opens with apple and citrus tones to offer a soothing and calming mood.
FANFARE 100 ml
A Cologne Elixir inspired by the Flower Market at Covent Garden which has been immortalised by George Bernard Shaw’s Pygmalion. Created by perfumer Bruno Jovanovic, Fanfare is a melodic fantasy with a touch of impertinence exuding the spirit of contemporary British aesthetic. It opens with a beguiling watery floral and citrus accord, which slowly becomes darker as the structure evolves and becomes more daring with the vermouth accord. Finally, the noble woods bring this dark depth to the structure of the fragrance.
CULLINAN DIAMOND 50 ml
This fragrance belongs to the ambery olfactive category. The Cullinan Diamond is the world’s largest diamond, which has been specially cut and set as centrepieces for both the Sovereign’s Crown and the Sceptre. Orris, Rose and Cashmere Musk are used to express the regal warmth of this legendary diamond.
CHORDS 100 ml
Chords is inspired by the desire of belonging in British-German composer George Handel’s residency in London at 25 Brook Street. Handel’s monumental contribution to British culture and music cemented his status as being “more British than British”. Master Perfumer Nathalie Lorson begins the construction of Chords with Bergamot, echoing British Earl Grey tea with Neroli, which reinforces the fragrance’s freshness with the green and floral richness of Orange Blossom. In the heart, Ylang Ylang, Honey Accord and Tobacco diffuse a suave, warm and addictive sensation. Finally in the base, Cedarwood Atlas and Woodleather reveal a bewitching and woody animalic facet whilst seducing the light and bright volatility of traditional cologne with a darker dimension.
CARVED OUD 50-100 ml
This woody fragrance is inspired by the ancient Indian ritual requiring sixteen stages of adorning a woman with perfumes and precious jewels to celebrate femininity. Once decorated the woman is described as a perfect goddess seen in temple carvings in India. The enchanting Oud from the South of India used in this fragrance recreates the olfactive sensation of the precious temples in India.
BRAVI 100 ml
Bravi’s adventure begins at the opera house, which is the most iconic building in Covent Garden. A place where love and passion for the opera ignites friendships. Perfumer Bruno Jovanovic re-creates the scent of the Queen of the Night flower. During the olfactory exploration of the Queen of the Night, we take the path of sensuality, but in a dramatic and over the top sensational way. Intoxicating tuberose is spiced up with an overdose of ginger and dramatized with a novel walnut milk accord. The notes are blended in a way that accents the tension between them. Perfect for an opulent evening.
BOHEMIAN INFUSION 100 ml
Inspired by stories of the Covent Garden Piazza in the 19th and early 20th centuries, when it was a playground for the sinful and decadent pleasures of the dandies and literati, Master Perfumer Maurice Roucel and award-winning senior perfumer Alexandra Carlin concoct the expressive elements of the duality between light and shadow, danger and desire. Bright and punchy, yet dark and mysterious, Bohemian Infusion is a fragrance of contrasts. It reinterprets the iconic cologne structure with unexpected ingredients in a freestyle fashion.
BLUE HEART 50-100 ml
Inspired by the largest heart shaped blue diamond in the world, this ambery fragrance evokes an aura of mystery with the richness of Orris, Tonka Bean, and Vanilla to evoke the radiance of the diamond’s seductive charm.























